Full of wit, insight, and colorful graphics—and written by a true industry insider—Dataclysm reveals and explains how people flirt, fight, love, and hate through Facebook, Google, OkCupid, and Twitter.
NPR Best Book of 2014
Bloomberg Best Book of 2014
Globe & Mail Best Book of 2014
Finalist for the Los Angeles Times Book Prize
“Christian Rudder has written an absurd, funny, and profound
book about important issues. Race, love, sex—you name it.
Are we the sum of the data we produce? Read this book
immediately and see if you can answer the question.” — Errol Morris
“Dataclysm is a well-written and funny look at what the numbers reveal about human behavior in the age of social media.” — Salon
“Big Data has never been so fun.” — Dan Ariely, author of Predictably Irrational
“Informative, eye-opening, and (gasp) fun to read. Even if you’re not a giant stat head.” — Grantland